"Sporty Vouchers" Ads for Sportscheck

Sporty Vouchers
for Sportscheck
by Ogilvy & Mather GmbH

Case Study
Germany

Story:
We used a unique kind of media to transform snow-covered cars into skid-marked ski slopes. Miniature snowboarders and skiers show the fun side of winter and are also discount vouchers for winter sports equipment from the new SportScheck store in Frankfurt


Executive Creative Director: Mr. Michael Kutschinski
Executive Creative Director: Dr. Stephan Vogel
Creative Director: Mr. Uwe Jakob
Creative Director: Dr. Stephan Vogel
Art Director: Mr. Christian Urbanski
Copywriter: Mr. Christian Urbanski

Awards:
Eurobest 2011: Bronze Eurobest (Small Scall Special Solutions)
The Cresta Awards: Winner (Direct Marketing)